Fáilte Ireland launches new five-year tourism development plan for Dublin City
Five-year plan to shape sustainable, year-round tourism across Dublin City.
Strengthening neighbourhood experiences and building reasons for visitors to stay longer across culture, food, and events, while balancing city life and tourism.

See the projects driving progress and helping to deliver the Dublin City destination and experience development plan, from city visitor experiences and cultural events to trail reimagination and industry collaboration.

A new citywide initiative bringing together arts and culture, experiences, hospitality, and shopping on the last Thursday of each month.

Reimagining the Dubline trail by identifying new potential routes and stories, integrating digital tools, and creating new storytelling with interpretation and wayfinding.

Showcasing the great activities happening across the capital from November to January, including cultural events, live music, fantastic food, and shopping.
Stay up to date with Dublin City tourism news and events connected to the destination plan.
Five-year plan to shape sustainable, year-round tourism across Dublin City.

Confidential one-hour clinic with an expert to cut business overheads and take control of costs now.

A free one-to-one clinic helping tourism businesses manage energy costs with expert advice.
Use approved Dublin brand assets and guidelines to align your business with a clear, recognisable regional brand.
Use approved Fáilte Ireland funding programmes and supports to grow your tourism business and invest in developing quality visitor experiences.


Access the Dublin City destination and experience development plan and supporting documents.

A comprehensive guide to using the Dublin brand, including photography and tone of voice.

Strategic environmental assessment screening report for the Dublin City development plan.

A guide highlighting new and unforgettable experiences in Dublin for 2024.

The official destination and experience development plan for Dublin City.

Sample structure and content to help businesses create an Explore Dublin page on their website.

A comprehensive activation guide and marketing toolkit for the Winter in Dublin campaign.