Submit your event listing
Get clear guidance on what to include, how to prepare your listing, and how to submit it for review. Approved events can appear on DiscoverIreland.ie, helping visitors find what’s happening across Ireland.
Wild Atlantic Way
Be part of a story that has captivated audiences around the world. The Wild Atlantic Way is Ireland’s first defined touring route, stretching from Donegal to West Cork. Work with partners and communities to create richer visitor experiences, support sustainability and drive tourism growth.
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How the Wild Atlantic Way supports your business
The Wild Atlantic Way regional strategy connects partners, guides investment and supports sustainable growth along the west coast.
- Attract year-round visitors
Reach visitors looking for memorable experiences in every season. - Join regional campaigns
Showcase what makes your business and destination distinctive. - Access practical support
Find partnerships and resources to develop with confidence. - Grow sustainably
Build long-term growth that benefits your business, community and environment.
Destination and Experience Development Plans
Destination and Experience Development Plans are five-year plans that guide sustainable tourism development across the Wild Atlantic Way. Each plan is developed with local stakeholders and sets clear priorities for visitor experiences, destination development and long-term growth.
The plans help to:
- Identify local tourism priorities
- Strengthen visitor experiences
- Support collaboration across the destination
- Guide sustainable development and visitor dispersal
Promote your business
Get listed on DiscoverIreland.ie
Register or update your business listing to improve visibility and drive referrals from DiscoverIreland.ie and Ireland.com.
Connect and grow
Find the people, guidance and brand supports that help your business play a stronger role in the Wild Atlantic Way visitor experience.
View brand guidelinesLeverage the Wild Atlantic Way brand
Use Wild Atlantic Way brand tools and guidance to connect your business with one of Ireland’s most distinctive visitor experiences.
Meet the teamConnect with the Wild Atlantic Way team
Work with the Wild Atlantic Way regional team for local contacts, practical guidance and support to help develop tourism across the west coast.
View the toolkitPromote your Wild Atlantic Way business
Reach more domestic visitors using regional logos, free imagery and ready-made guidance from the Find Yourself on a Short Break campaign toolkit.
Capital investment and development support for Wild Atlantic Way destinations
Check for current supports and opportunities that can help develop tourism infrastructure, visitor experiences and destination projects across the Wild Atlantic Way.
Latest updates
Stay informed with the latest developments, opportunities and insights across the Wild Atlantic Way.
Industry & CommunityWork commences on Inis, a new indoor visitor experience on Oileán Cléire (Cape Clear)
Construction of Inis centre begins on Cape Clear to celebrate heritage, support year-round tourism
June 20263 min read
Economic analysisIrish Tourism Quarterly Economic Update March 2026
Benchmark your business with 2025 tourism data and plan for 2026.
March 20264 min read
Visitor insightsTravel Motivations Framework: what drives domestic trips
Turn travel motivation research into clearer visitor offers, messages, and experiences.
June 202215 min read
Supporting your business on the Wild Atlantic Way
Regional developments
See the Destination and Experience Development Plans for the Wild Atlantic Way.
Resources
Access brand guidance, strategy documents and visitor resources for the Wild Atlantic Way region.
Meet the team
Meet the Fáilte Ireland team supporting tourism development across the Wild Atlantic Way.