Galway City Destination and Experience Development Plan
A five-year plan to grow tourism, increase visitor experiences, and build on Galway's identity.
Wild Atlantic Way: Destination and Experience Development Plans
Local destination plans are shaping stronger places to visit, stay and explore across the Wild Atlantic Way. Developed with local communities and partners, each plan sets out actions to enhance visitor experiences, support sustainable tourism.
Wild Atlantic Way - North
See the development plans across the northern Wild Atlantic Way from Galway City to the Inishowen Peninsula.
Clew Bay Destination and Experience Development Plan
A five-year plan to position Clew Bay as a must-see destination on the Wild Atlantic Way.
Connemara and the Islands Destination and Experience Development Plan
Learn how the plan supports tourism growth across Connemara and the Islands.
Inishowen Peninsula Destination and Experience Development Plan
A five-year plan to strengthen visitor experiences and build appeal on the Wild Atlantic Way.
Sligo Destination and Experience Development Plan
Learn how the five-year plan supports Sligo as a leading destination on the Wild Atlantic Way.
Wild Mayo Destination and Experience Development Plan
Learn how the plan supports wild adventure, cultural heritage, and year-round exploration.
Wild Atlantic Way - South
See the development plans across the southern Wild Atlantic Way from Galway City to Kinsale
Burren and Cliffs of Moher Destination and Experience Development Plan
Learn how the plan increases visitor dwell time and inspires custodians of the Burren.
Cliff Coast Destination and Experience Development Plan
Learn how the plan supports activity, visitor experiences and global recognition on the Cliff Coast.
Dingle Peninsula Visitor Experience Development Plan
Learn how the plan supports year-round tourism, visitor dispersal and cultural heritage experiences.
Skellig Coast Destination and Experience Development Plan
Learn how the plan supports Skellig Coast visitor experiences and helps grow your business.
West Cork Destination Experience Development Plan
A five-year plan to extend the season and grow visits in West Cork
Limerick Destination and Experience Development Plan
A five-year plan to transform Limerick into a compelling visitor destination and gateway.
Killarney Destination and Experience Development Plan
Discover a new vision for tourism in Killarney with this five-year destination development plan.
Supporting businesses on the Wild Atlantic Way
Overview
Align with the regional experience brand to build stronger visitor experiences along the Wild Atlantic Way.
Resources
View brand guidance, strategy documents and visitor resources for the Wild Atlantic Way region.
Meet the team
Meet the Fáilte Ireland team supporting tourism development across the Wild Atlantic Way.
Supporting your business on the Wild Atlantic Way
View the strategy
Discover how a five year strategy is shaping sustainable tourism across the Wild Atlantic Way, supporting local destinations, communities and visitor experiences.
Contact the local team
Connect with the Wild Atlantic Way regional team for local contacts, practical guidance and support to help develop tourism across the west coast.
Access resources
View Wild Atlantic Way resources, including brand guidelines, local development plans and toolkits that support regional priorities and stronger visitor experiences.