Wild Mayo Destination and Experience Development Plan

A five-year plan to grow North Mayo as a destination for wild adventure, cultural heritage, and year-round exploration, from the Mullet Peninsula to Ballina and Foxford, as part of the Wild Atlantic Way.

A cliff with water crashing into it

Highlighted projects

See the projects driving progress and helping to deliver the Wild Mayo Destination and Experience Development Plan, from coastal trail development and the Western Way trails network to Gaeltacht culture and heritage.

  • The Céide Coast

    The Céide Coast

    Creating a 15 km coastal trail linking the Céide Fields Neolithic Site and Visitor Centre with Downpatrick Head, a Signature Discovery Point on the Wild Atlantic Way.

  • The Western Way and North Mayo trails network

    The Western Way and North Mayo trails network

    Developing the Western Way and connected trails across North Mayo to create a strategic network of walking and cycling routes to support longer visitor stays.

  • The Gaeltacht

    The Gaeltacht

    Supporting operators across the Erris Gaeltacht to develop visitor experiences that combine the Irish language, wild adventure, and living heritage.

Get involved

Get involved in Find Yourself on a Short Break

Use Fáilte Ireland’s Find Yourself on a Short Break campaign tools and materials to position your business and attract more domestic short-break visitors.

Access campaign materials

Use the Wild Atlantic Way brand

Use approved Wild Atlantic Way assets and guidelines to align your business with a clear, recognisable regional brand.

Access brand assets