Limerick Destination and Experience Development Plan

A five-year plan to transform Limerick into a compelling visitor destination and a gateway to the Wild Atlantic Way, harnessing the city's unique stories and its status as a Wild Atlantic Way Gateway City.

View the plan(Opens in new window)

Highlighted projects

These projects sit at the heart of Limerick’s destination plan. Each one focuses on a distinct part of the visitor experience and creates new opportunities for tourism businesses to grow.

  • Limerick for tourism

    Limerick for tourism

    Rolls out Limerick’s Wild Atlantic Way Gateway City designation, showcasing what the city has to offer and positioning it as a base for exploring the Wild Atlantic Way.

  • Limerick districts

    Limerick districts

    Creates a tourism experience development approach across five areas: the Georgian area, King’s Island, Market Quarter, the Waterfront, and City Centre.

  • City trails

    City trails

    Develops a series of new experience trails and looped walks across Limerick City, encouraging exploration across the city districts.

Get involved

Get involved in Find Yourself on a Short Break

Use Fáilte Ireland’s Find Yourself on a Short Break campaign tools and materials to position your business and attract more domestic short-break visitors.

Access campaign materials

Use the Wild Atlantic Way brand

Use approved Wild Atlantic Way assets and guidelines to align your business with a clear, recognisable regional brand.

Access brand assets

Your local representatives

  • Margaret Jenkins

    Manager – Galway City / Clare / Limerick, Fáilte Ireland
    Email

  • Shauna Cunningham

    Projects Officer – Wild Atlantic Way Limerick, Fáilte Ireland
    Email

  • Geraldine Newell

    Projects Support – Wild Atlantic Way Galway / Clare / Limerick, Fáilte Ireland
    Email

Resources

Access the Limerick Destination Experience Development Plan and supporting documents.

Supporting your business on the Wild Atlantic Way

  • View the strategy

    Discover how a five year strategy is shaping sustainable tourism across the Wild Atlantic Way, supporting local destinations, communities and visitor experiences.

  • View plans

    View the Destination and Experience Development Plans that guide sustainable tourism growth, local priorities and stronger visitor experiences across the Wild Atlantic Way.

  • Contact the local team

    Connect with the Wild Atlantic Way regional team for local contacts, practical guidance and support to help develop tourism across the west coast.

  • Access resources

    View Wild Atlantic Way resources, including brand guidelines, local development plans and toolkits that support regional priorities and stronger visitor experiences.