West Cork Destination Experience Development Plan

A five-year destination plan to extend the season, grow overnight visits, and attract visitors to West Cork

View the plan(Opens in new window)

Highlighted projects

West Cork Destination Experience Development Plan is supported by projects focused on artisan food and drink, outdoor activities and heritage, connecting visitors to the Mizen Head, Sheep’s Head, and Beara peninsulas.

  • Premier artisan food and drink destination

    Premier artisan food and drink destination

    Positioning West Cork as a premier artisan food and drink destination, drawing visitors to experience local product and cuisine, and supporting Cork 2030.

  • Compelling outdoor destination

    Compelling outdoor destination

    Building the region’s reputation for land and water-based outdoor pursuits, enhanced by thematic festivals and events to extend the season.

  • Skibbereen Heritage Centre

    Skibbereen Heritage Centre

    Expanding the story of the Famine in Skibbereen through the development of the Workhouse and Soup Kitchen building adjacent to the Heritage Centre.

Get involved

Get involved in Find Yourself on a Short Break

Use Fáilte Ireland’s Find Yourself on a Short Break campaign tools and materials to position your business and attract more domestic short-break visitors.

Access campaign materials

Use the Wild Atlantic Way brand

Use approved Wild Atlantic Way assets and guidelines to align your business with a clear, recognisable regional brand.

Access brand assets

Your local representatives

  • Josephine O'Driscoll

    Manager – West Cork / Kerry, Fáilte Ireland
    Email

  • Don Colbert

    Projects Officer – Wild Atlantic Way West Cork, Fáilte Ireland
    Email

Resources

Access the West Cork Destination and Experience Development Plan and supporting documents.

Supporting your business on the Wild Atlantic Way

  • View the strategy

    Discover how a five year strategy is shaping sustainable tourism across the Wild Atlantic Way, supporting local destinations, communities and visitor experiences.

  • View plans

    View the Destination and Experience Development Plans that guide sustainable tourism growth, local priorities and stronger visitor experiences across the Wild Atlantic Way.

  • Contact the local team

    Connect with the Wild Atlantic Way regional team for local contacts, practical guidance and support to help develop tourism across the west coast.

  • Access resources

    View Wild Atlantic Way resources, including brand guidelines, local development plans and toolkits that support regional priorities and stronger visitor experiences.