Cliff Coast Destination and Experience Development Plan

Growing the Cliff Coast's activity base, deepening the visitor experience, and building global recognition on the Wild Atlantic Way.

View the plan(Opens in new window)

Highlighted projects

The Cliff Coast Destination and Experience Development Plan is supported by projects focused on water adventure hubs, greenways, and developing visitor hubs in key towns.

  • Cliff Coast Water Adventure Hubs Masterplan

    Cliff Coast Water Adventure Hubs Masterplan

    Building a world-class water adventure and coastal tourism destination, linking Tralee Bay with the West Clare Cluster and developing vibrant visitor hubs.

  • Kingdom of Kerry and West Clare Greenways

    Kingdom of Kerry and West Clare Greenways

    Opening a network of sustainable trails connecting communities and landscapes, including routes from Listowel to Abbeyfeale and Tralee to Fenit.

  • Developing visitor hubs in key towns

    Developing visitor hubs in key towns

    Building on the distinct character of key towns like Tralee, Kilkee, and Kilrush to create richer visitor experiences day and night.

Get involved

Get involved in Find Yourself on a Short Break

Use Fáilte Ireland’s Find Yourself on a Short Break campaign tools and materials to position your business and attract more domestic short-break visitors.

Access campaign materials

Use the Wild Atlantic Way brand

Use approved Wild Atlantic Way assets and guidelines to align your business with a clear, recognisable regional brand.

Access brand assets

Your local representatives

  • Josephine O'Driscoll

    Manager – West Cork / Kerry, Fáilte Ireland
    Email

  • Veronica O'Connor

    Projects Officer – Wild Atlantic Way North Kerry, Fáilte Ireland
    Email

Resources

Access the Cliff Coast destination and experience development plan and supporting documents.

Supporting your business on the Wild Atlantic Way

  • View the strategy

    Discover how a five year strategy is shaping sustainable tourism across the Wild Atlantic Way, supporting local destinations, communities and visitor experiences.

  • View plans

    View the Destination and Experience Development Plans that guide sustainable tourism growth, local priorities and stronger visitor experiences across the Wild Atlantic Way.

  • Contact the local team

    Connect with the Wild Atlantic Way regional team for local contacts, practical guidance and support to help develop tourism across the west coast.

  • Access resources

    View Wild Atlantic Way resources, including brand guidelines, local development plans and toolkits that support regional priorities and stronger visitor experiences.