Use the Find Yourself on a Short Break toolkit to market short breaks and attract more visitors
Access campaign assets, practical marketing guidance and ready-to-use resources to help your business take part in Fáilte Ireland’s domestic campaign, Find Yourself on a Short Break. Use the toolkit to promote your offer to domestic visitors and encourage people in Ireland to plan short breaks.
Start your campaign marketing with free ready-made tools
The campaign puts rejuvenation at the heart of Ireland’s domestic short-break story. It encourages people to take the short break they need and reminds them that renewal can be a short journey away.
For tourism businesses, the toolkit gives a practical route into the campaign.
Use it to:
- select the regional campaign logo
- source free imagery and video
- update your listings
- show up on social.
The campaign works best when we use one shared message. Together, this builds recognition, strengthens visibility and helps visitors see reasons to take a short break in Ireland.
Use this domestic campaign to support your own marketing
The Find Yourself on a Short Break industry toolkit gives you practical assets and simple steps you can use without starting from scratch. Use it to choose the right regional campaign logo, source free imagery and video, update your listings, and show up on social media.
It helps you:
- Align with a national campaignJoin a national campaign that inspires domestic audiences and supports tourism demand.
- Increase recognitionStrengthen recognition by using the correct regional campaign logo.
- Access free imagesSave time with free-to-use imagery and video from Ireland’s Content Pool.
- Be found more easilyMake your business easier to find on DiscoverIreland.ie or VisitDublin.com.
Shape your offer around the campaign theme
Use the theme Rejuvenation to decide what to lead with in your own marketing.
- ResetShow how visitors can step away from routine and clear their mind.
- ReconnectHelp people plan simple moments with friends, family, or someone close.
- Feel renewedLead with the feeling visitors take away from your stay, meal, activity or experience.
