AI for better digital content marketing performance
Tuesday, 8 September 2026 10:00 - 12:00
Online
Free
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Overview
Use AI tools like ChatGPT to save time, cut costs, and strengthen your digital marketing.
Learn how to use AI to strengthen your digital content marketing. This practical course shows you how to generate ideas, create and refine content faster, and use AI responsibly, while keeping your brand voice clear, authentic, and visitor focused. Designed for tourism and hospitality businesses.
What to expect
Artificial intelligence is changing how digital content is planned, created, and optimised. Used well, it can save time, sharpen ideas, and help your content work harder for your business. This practical course shows you how to use AI tools confidently and responsibly to improve your digital content marketing performance without losing your brand voice or authenticity.
Who is this course for?
This course is designed for tourism and hospitality businesses at any stage of their digital journey, including:
- Owners and managers responsible for marketing
- Marketing and communications teams
- Anyone creating digital content for their tourism business
No technical or AI experience is required.
What you will learn
By the end of this course, you will be able to:
- Understand what AI can and cannot do for digital content marketing
- Use AI tools to generate ideas, draft content, and refine messaging
- Improve efficiency while keeping your brand tone consistent
- Apply AI to real-world content tasks such as blogs, social posts, emails, and web copy
- Recognise ethical and legal considerations when using AI-generated content
AI for better digital content marketing performance
Tuesday, 8 September 2026 10:00 - 12:00
Ready to get started? Practical, relevant, and live. Learn together and build skills you can use straight away.