Creating a customer journey map for your tourism business

Overview

This 90-minute online workshop gives you practical ways to improve how you connect with your customers at every stage of their journey. You will learn how clear, helpful, and personal communication can enhance the visitor experience, build stronger relationships, and encourage repeat visits.

The session is interactive and focused on real-world actions you can apply straight away.

What to expect

You will learn how to:

• Map your customer journey step-by-step
• Spot simple opportunities to improve communication at each stage
• Understand what your customers need before, during, and after their visit

What you will be able to do

By the end of this workshop, you will be able to:

• Describe the key stages of the customer journey
• Identify communication touchpoints across the full visitor experience
• Recognise common customer questions, frustrations, and gaps
• Use clearer and more personal messaging
• Make practical changes that improve customer engagement and overall experience