Ancient Destination and Experience Development Plan

A programme based on developing the rich and authentic heritage of the region, and designed to empower local businesses to create compelling visitor experiences rooted in place and story.

A wooden walkway leading to a beach

Highlighted projects

See the projects driving progress and helping to deliver the Ancient Destination and Experience Development Plan, from historic towns and castle experiences to maritime heritage and coastal storytelling.

  • Re-Imagined Boyne Valley Drive

    Re-Imagined Boyne Valley Drive

    The reimagined Boyne Valley Drive becomes a 5,000-year immersive journey, encouraging visitors to explore towns on foot, boosting dwell time, spend and local experience.

  • Visitor proposition and orientation plan for the Millmount quarter in Drogheda

    Visitor proposition and orientation plan for the Millmount quarter in Drogheda

    This project will look at the development of a visitor & value proposition for Millmount tower, its surrounding buildings and urban area.

  • The Development of ‘Reimagined Táin Trail across Counties Louth and Meath

    The Development of ‘Reimagined Táin Trail across Counties Louth and Meath

    The reimagined Táin Trail will connect the story and characters to the place and it's people and bring them to life.

Get involved

Use the Ireland’s Ancient East brand

Use approved Ireland’s Ancient East assets and guidelines to align your business with a clear, recognisable regional brand.

Access brand assets

Get involved in Find Yourself on a Short Break

Use Fáilte Ireland’s Find Yourself on a Short Break campaign tools and materials to position your business and attract more domestic short-break visitors

Access campaign materials