Digital & Technology
Introduction to Google Analytics 4 (eModule)
Online
Free
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Overview
Explore the essentials of Google Analytics 4 (GA4) and how to use it to support your tourism business. Learn how to set up a GA4 account and add it to your website. Also how to use the dashboard and standard reports, and create tracking links to better measure the impact of your marketing.
Who is this course for?
Anyone beginning to implement Google Analytics 4 on their business website, or individuals just looking to upskill.
By the end of this course you will be able to:
- Recognise the value of GA4 for your website
- Establish a Google Analytics dashboard and use it effectively
- Use standard reports effectively
- Create tracking links to better measure the impact of your marketing
Introduction to Google Analytics 4 (eModule)
Free online digital skills course
Practical, relevant, and free. Learn at your own pace and develop skills that make a real difference.