Digital & Technology
Introduction to search engine optimisation (SEO)
Online
Free
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Overview
Search Engine Optimisation can make a big different to your business results. In this course you will explore what search engine optimisation (SEO) is and why it is so important for your business.
Who is this course for?
Tourism and hospitality business owners and anyone responsible for managing a business website
By the end of this course, you will be able to:
- Describe what search engine optimisation (SEO) is and why it is so important for your business
- Recognise the different types of search engine results page listings (SERP) and be able to use them to increase quality traffic to your website
- Use skills and tools to complete keyword research and to better understand your consumer motivations
- Identify the four key components of SEO and their importance to your website
Introduction to search engine optimisation (SEO)
Free online digital skills course
Practical, relevant, and free. Learn at your own pace and develop skills that make a real difference.