Use Ireland’s shared Halloween story to reach more visitors with your business
Home of Halloween gives tourism businesses a shared seasonal story to connect their Halloween activity across the island of Ireland, increasing reach to visitors and helping extend their stay and participation.
Why join Ireland’s shared Halloween story?
Ireland is the birthplace of Halloween. For visitors, it’s an invitation to step into the extraordinary. For tourism partners, businesses and events, Home of Halloween creates a shared seasonal story for you to connect your Halloween activity across the country inspiring more short breaks and driving engagement.
This shared story helps tourism businesses, partners and communities connect seasonal activity across the island of Ireland, while building recognition with domestic and international audiences.
How to get involved?
Ireland Home of Halloween is the official brand for the season, uniting Halloween festivities and initiatives across the island of Ireland.
This brand toolkit gives you access to campaign assets, practical guidance and ready‑to‑use resources. Partners, businesses, organisations and individuals can use the brand alongside their own communications, in line with the brand guidelines.
- Access ready-to-use assets Use free messaging, visuals and co-branding guidance in your own communications.
- Maximise visitor experiencesCreate or enhance seasonal experiences, events and in-destination storytelling.
- Reach new audiences Align with a national marketing campaign to reach more people
View Home of Halloween toolkit
Ireland Home of Halloween brand identity guidelines and how to use them.
