Make the most of Winter in Dublin
Winter in Dublin is a city-wide campaign led by Fáilte Ireland and delivered with partners across Dublin. Running from November to January, it showcases the capital's culture, events, food and seasonal experiences, helping attract more visitors during the winter months.
A campaign with city-wide impact
Led by Fáilte Ireland with Dublin’s key partners, Winter in Dublin is a coordinated, city-wide campaign that celebrates the capital’s winter energy. From culture, events, food and after-dark experiences to festive moments and seasonal breaks, the campaign gives visitors more reasons to choose Dublin in winter.
A multi-channel marketing programme supports the campaign through TV, video on demand, radio, social media and owned digital channels, reaching over 2.5 million people.
In 2025, visit Dublin channels saw nearly 600,000 visits to the website and an organic reach of 580,000 on social media driving 186,000 industry referrals.
Why get involved?
Promoted across social media, email, radio, podcasts and streaming platforms, Winter in Dublin gives tourism businesses an opportunity to reach domestic and international audiences. Use the Winter in Dublin toolkit to access campaign assets and guidance on how to align your business, event or experience with the campaign.
- Reach new audiencesSpeak to new visitors through a campaign that reached over 2.5 million people.
- Benefit from growing demandOff-peak hotel occupancy is up 5.2% in November and 9.9% in December compared with 2019.
- Gain more visibilityVisit Dublin event listings grew from 500 to 1,400 annually.
- Join an initiative with proven industry buy-inParticipation in the inititative has grown from 35% to 65%.
View toolkit
Use the Winter in Dublin toolkit to help promote your business, event or experience as part of the campaign.
